Program 09

SOBCon09 Biz School for Bloggers

Using a unique Presentation/Workshop model, we’ll push theory into practice – the conference is designed to build solid action plans tailored to attendee’s individual needs.

On the main day, each speaker will present a 40-minute talk with a direct business application. Then attendee “mastermind” teams will work together for an additional 40 minutes to establish action steps for that part of their business. Through this process, attendees will compile and build a complete Business Action Plan by the end of the day.

SOBCon09 Biz School for Bloggers

The ROI of Relationships

May 1, 2, 3, 2009 — Chicago, IL
Summit Executive Center
205 N Michigan Ave # 10
Chicago, IL 60601
www.summitchicago.com

Find People, Places, and Things Happening

Here’s the Program for the Event.

THE SESSIONS: Products and Practices
Friday, MAY 1st

Meet us at the Summit Executive Center!

10:00am Registration and Check-in
PRODUCTS AND PRACTICES
Single topic sessions built around how-tos important to online business and social media products and practices. Each session is 45 minutes — part presentation, part conversation with the presenters.

10:30am Opening! — Terry Starbucker & Liz Strauss
11:15am – Noon Trust Agents
Chris Brogan and Julien Smith the men who wrote the book on trust in building community and participation in a 21st century business.

Noon – 12:40pm Lunch — delicious, healthful hot and cold food served in the cafe

12:45pm – 1:30pm Power Positioning: From Personal Branding to Online Assets
Brian Clark Founder of Copyblogger and Teaching Sells

1:45pm – 2:30pm The Business and the Blog
Denise Wakeman and Chris Cree discuss what to do, know, and expect from a blog-based business.
1:45pm – 2:30pm The Business Beyond the Blog
Wendy Piersall and David Bullock explore the changes that come with ramping up from business person to CEO.

2:30pm – 2:50pm Break — generous spread of sweet and healthful snacks and beverages

3:00pm – 3:45pm Writing for the Web
Stephen Smith and Brad Shorr explain the ins and outs of writing for your readers and for search engines
3:00pm – 3:45pm Multimedia and Business Blogs Lorelle VanFossen and Melissa Pierce expand the conversation into audio and video.

4:00pm – 4:45pm The Back Office
Jeff Willinger and Terry Starbucker offer the tools and strategies for keeping administration on track.
4:00pm – 4:45pm Accessibility Markets
Glenda Watson Hyatt, Lorelle VanFossen, and guest Bean Fairbanks use their respective experience to explain how to tailor your web content to meet this important market.

5:00pm – 5:30pm return to hotels

7:00pm – 10:00pm OFFICIAL SOBCon09 Opening Night Event
Hotel 71 Ballroom 39th floor
Hot and cold foods enough to be a meal.

THE WORKSHOPS: Models and Masterminds
Saturday, May 2nd 8:30am – 6pm

Meet us at the Summit Executive Center!
MODELS AND MASTERMINDS
Presenters discuss one aspect of the ROI of Relationships in Social Media Business. Each presenter offers a model or an actionable strategy. Attendees working in teams of five or six people immediately discuss and apply the model to their business.

7:45am – 8:20am Breakfast — delicious, healthful hot and cold food served in the cafe

8:20am – 9:00am Opening Keynote Terry Starbucker on SOBCon and Entrepreneurship

9:00am – 9:25 Q&A with
Chris Garrett — Uber ProBlogger / author
LucretiaPruitt – Social Media Strategist
JasonFalls — Social Media Explorer
ZenaWeist — Brand Strategist

9:25am – 10:00am Being Seen, Heard, and Understood — Kali Evans-Raoul
Transparency and Visibility as Connectors in Business
10:00am – 10:45Model 1 Interactive: Mastermind Teams work together on Visibility Strategies

Break (15 min) — generous spread of sweet and healthful snacks and beverages

11:15pm – 11:45pm Model 2 Talk: E-Commerce — Lauren Freedman
It’s All Shopping — The Art of E-commerce
11:45pm – 12:20pm Model 2 Interactive: Mastermind Teams work together on E-commerce Strategies

12:20pm – 1:00 Lunch — delicious, healthful hot and cold food served in the cafe

1:00pm – 1:40pm Model 3 Talk GeoffLivingston A Complete and Integrated Approach to An Online – Offline Customer Outreach Strategy
1:40 – 2:10pm Model 3 Interactive: Mastermind Teams work together on Integrated Outreach Strategies

2:10pm – 3:00pm Model 4 Talk: ROI — KD Paine
The ROI of Relationships in Social Media
3:00pm – 3:40pm Model 4 Interactive: Mastermind Teams work together on ROI Measurements

Break (20 mins) — generous spread of sweet and healthful snacks and beverages

4:00pm – 4:30pm Model 5 Talk:Model 5 Talk: Negotiating Relationships: Growth Strategy Communication — Liz Strauss
4:30am – 5:15pm Model 2 Interactive: Mastermind Teams work together Competition Strategies

5:15 – 5:30 Wrap up — Liz Strauss

7:00pm – 10:00pm SOBCon Evening Event
To be announced.

“SHOW THE SPONSORS” CHALLENGE
Sunday, May 3rd 8:30am – NOON

Meet us at 39th Floor Ballroom at Hotel 71
8:00am Breakfast begins — delicious, healthful hot and cold food on buffet

Here’s where attendees get the chance to “meet the challenge” and show corporate sponsors how social media can connect their product with their customers.

  1. Each of five sponsors will have 10 minutes to present a product they want to promote.
  2. Teams of attendees will get one product and 30 minutes to develop a social media action plan that builds product awareness.
  3. Teams will then present their approach to the sponsor and the group for open discussion.

This is when the fun learning begins.

The “cut and thrust” of the open discussion will build on the initial idea presented so that everyone can contribute – and learn – how the spark of a social media idea can evolve to play an integral part of a real world product marketing solution.

Cool stuff, farewells, and thank yous. — Terry Starbucker.

Everyone out to lunch like we last year.

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